How Regional Technology Is Redefining E-Commerce

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In 2020, a staggering estimate of $861.12 billion was spent online with U.S. merchants. That’s an increase of 44% in total e-commerce sales compared to 2019. Of these sales, 60.1% were attributed to ten major corporations such as Amazon, who lead the way with 38.7% of the total e-commerce sales share. As statistics suggest, major e-commerce platforms will continue to see rapid growth. As these top e-commerce corporations continue to dominate the market share in online sales and transform the consumer landscape, how can local businesses and individual sellers in our community expect to compete online? At CTXMarket.com we are pushing back against these challenges by re-imagining what it means to conduct transactions through e-commerce by facilitating a platform that uses regional technology, a concept that focuses all of our e-commerce efforts on Central Texas to not only help you but also our community.
 

Community Technology, Built In Central Texas for Central Texas 

So, how can regional technology help you and our community? As of 2020, 36% of small businesses do not have a website. Considering e-commerce made up an estimated 21.3% of total retail sales in 2020, small businesses and makers must have an online presence to compete. By providing a platform where you can expand your online-storefront or create a new one, we mitigate the money, time, and resources associated with maintaining a website and allow you the opportunity to tap into a more extensive customer base. More importantly, focusing our efforts solely on local businesses and sellers in Central Texans means you won't be competing with big name brands that overwhelm e-commerce sites like Amazon. As a result, regionally-based technology provides countless job opportunities for Central Texans, reinstills that sense of pride that what we are buying is made locally, and builds a stronger foundation of community resiliency.

Redefining What It Means To Support Your Neighbors 

Consider the detrimental effects of the pandemic. As social distancing concerns are a top priority, more than half of shoppers reported eating at home more often than usual. As a result, according to the Business Journal, almost one-third of consumers reported overspending on groceries. While these precautions are necessary to keep us safe, it's creating an imbalance in supply and demand and therefore creating a stock shortage in groceries. According to a study conducted by Deloitte, one in four consumers said they either often or always were unable to buy the fresh foods they wanted because it was out of stock. Not to mention this goes beyond food (remember the toilet paper crisis?) Without major retailers supplying essential goods, it leaves us with little to no options until now. As mentioned earlier, regional technology creates community resiliency by allowing us to rely on our neighbors for goods and services instead of big-box retail stores. It prepares us for times of need, and instead of stampeding through the grocery to get the last loaf of bread, we can refer to CTXMarket.com to see who in the area has  extra. Not only that, but it also creates viable local businesses by fueling our local economy by funneling transactions back into our community.

The Pride Of Texas Is Our Culture 

Lastly, focusing entirely on our region embodies the culture vital in making Central Texas unique. It's safe to say we do things a little differently in Texas, but that's what makes our culture so unique, and we want to embrace our uniqueness through CTXMarket.com. By narrowing our scope, we're able to harness region-specific technology that allows us to facilitate a platform that not only embodies but also celebrates the different cultures that define us. Your creations tell a story about who you are, and our mission is to provide a place where you feel comfortable sharing and experiencing the creations that represent you and (y)our neighbors. And who knows, the best loaf of bread you've ever tried might be made just across the street.
 
To learn more, visit About.CTXMarket.com

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