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E-commerce is a great tool to expand your business’s footprint, create a new one, experiment with different products, and ultimately discover new things. It solves the limitations presented by selling solely through brick and mortar and provides a space where all of your creations can live and a place to explore the creations around you.   However, the discrepancies that exist between major e-commerce platforms make it difficult to understand how they ultimately affect your business. Between the underlying costs and fees alongside the complexities of building a customer base, it can be a real challenge. It's worth understanding the complexities of two of the most popular e-commerce platforms, Etsy and Amazon. Etsy. Complications Arise In The Fees Like CTXMarket.com, Etsy is an online marketplace that facilitates the buying and selling of handmade products. Whereas we focus on one specific region, Central Texas, Etsy facilitates sales from around the world . While th

In 2020, a staggering estimate of $861.12 billion was spent online with U.S. merchants. That’s an increase of 44% in total e-commerce sales compared to 2019. Of these sales, 60.1% were attributed to ten major corporations such as Amazon, who lead the way with 38.7% of the total e-commerce sales share . As statistics suggest, major e-commerce platforms will continue to see rapid growth. As these top e-commerce corporations continue to dominate the market share in online sales and transform the consumer landscape, how can local businesses and individual sellers in our community expect to compete online? At CTXMarket.com we are pushing back against these challenges by re-imagining what it means to conduct transactions through e-commerce by facilitating a platform that uses regional technology, a concept that focuses all of our e-commerce efforts on Central Texas to not only help you but also our community.   Community Technology, Built In Central Texas for Central Texas   So