CTXMarket.com's Secret Plan
What CTXMarket.com is Doing to Multiply the Value of Your Investment
CTXMarket.com is a truly unique proposition. We're a first-of-our kind company pioneering uncharted new territory. It's a big, bold idea—a Texas-sized swing for the fences. And, for the first time in history, you have a chance to get in on the ground floor.
But before we ask anyone to invest any of their hard-earned money, we want to explain WHY a community-owned online marketplace is so powerful, and HOW we believe it can transform the business landscape. After all, this isn't a donation—it's an investment. If you invest $5,000 in CTXMarket.com, our job is to turn it into $20,000. Or $400,000. We believe that you, as an investor, deserve to know our plans.
THE IMMEASURABLE POWER OF MOTIVATED PEOPLE
We believe many of the new great tech companies will be owned by hundreds or thousands of early investors. Not because it's a fun idea, but because it's an EXTREMELY powerful business model. We believe an Internet company owned by thousands of people has significant advantages in one of the most lucrative and competitive industries on the planet.
SHARED WISDOM
At most Internet companies, decisions are made by a few executives and venture capitalists. They rely on data from small focus groups and projections based on similar projects--or on what someone feels in their gut.
We believe there’s a better way. At CTXMarket.com, we use the SHARED WISDOM of the CTX investor community whenever possible. We’re constantly developing tools, systems, and strategies that allow us to leverage our largest asset—a community of investors—when making our decisions. This includes CTXchange, the tool we use to give owners a say in what we’re developing for CTXMarket.com.
Involving CTXMarket.com owners in our decisions doesn’t just make us DIFFERENT than other Internet companies (when’s the last time Amazon asked you what you’d like to see at Amazon.com?), we believe it makes CTXMarket.com BETTER. We’re not only giving CTX owners a voice in the direction of the company, we’re leveraging their collective wisdom to make better decisions on behalf of the company.
BUILT-IN USER BASE
For CTXMarket.com, equity crowdfunding isn't just a source of finance—it's the foundation of our business model. After all, users hold all the power in the Internet industry. We buy stuff online, pay for digital services, and fuel the entire multi-trillion-dollar global Internet industry. Individually, each of us is just a user. But when we band together, we have incredible power.
Every Internet project—from the tiniest app to the newest tool from Google—lives or dies by its ability to get people to use it. Every Internet company knows that having a pre-existing user base dramatically increases a project's chance of success.
That's also what powers CTXMarket.com. Because we have a large group of owners that are emotionally and financially invested in the success of our company, we've got a built-in user base that increases our projects' chances of success. When new sellers join the platform or we offer something new to our user base, CTXMarket.com owners don't just go check it out—they try it at the very beginning (the most crucial time), tell their friends, and talk about it on social media. A large group of excited, invested owners can create the sort of grassroots buzz that Internet companies would kill for but money can't buy, and we believe it improves the chances of success for CTXMarket.com and every one of the sellers that sell through the platform.
GETTING THE BEST SELLERS
A large group of owners doesn't just help make CTXMarket.com successful, it also helps us attract the BEST sellers. The fact is, EVERY maker and small business owner in Texas needs a way to reach potential customers. But not all sellers are created equal. As you might expect, the best sellers—i.e., the ones with the best products, best classes, coolest events, best branding, and best chance of success—have lots of options. Those sellers can pick and choose where they sell their products, tickets, or services.
The fact that CTXMarket.com represents a large group of owners gives us a leg up, though. Think about it—if you had an awesome new product coming out, who would you rather have invested and excited about it? A web interface on Amazon.com? Or a large group of the users you are relying on to tell their friends about it when it's ready to go?
If you look at our partners, you can see this dynamic in action. Partners like Inspired Minds in Buda didn't NEED a Shopify setup—they CHOSE to work with CTXMarket.com because they saw the power of CTXMarket.com’s community ownership strategy. The fact that we're owned by a bunch of people opens a LOT of doors.
CTXMarket.com has only been around for a year, but has already gotten vendors like Adaptive Reuse, The Craft Jar, Havenside Bath and Body, and Redbud Roasters. Being community-owned opens a lot of doors.
OPENING THE GATES TO A HIGH-GROWTH INTERNET BUSINESS
In addition to helping guide the CTXMarket.com strategy, investors get to go behind the scenes and come along for the ride as we build the future of technology in Texas. Owners also get invited to lots of in-person meet-ups and special events, which include special access to concerts, foodie events, and special access in-person classes. Sometimes we even get to offer very exclusive experiences like visits to artist studios and small-batch distilleries and breweries in Central Texas.
These experiences help our owners become emotionally invested in, and knowledgeable about, Central Texas and CTXMarket.com. It also makes CTXMarket.com a truly unique investment opportunity that offers experiences you can’t get anywhere else!
RISK VS. REWARD
Investing in startups is inherently risky—the fact is, most startups fail. This was as true for Facebook and Google as it was for MySpace, Pets.com, and untold other companies that failed before you ever learned their name.
But startups that succeed can change the world. Every great company—from Walt Disney Pictures to Apple Computer—started with entrepreneurs and investors who had the courage to defy the odds and try something no one else had done before. We believe CTXMarket.com could be one of those companies. It’s the first e-commerce company in the world ever to focus on serving one place--Central Texas.
The advantage of investing in startups is that if the company is successful, you can make quite a bit of money. If you'd invested in Google when they were at CTXMarket.com’s stage, a $100 investment would likely be worth hundreds of thousands of dollars today. While that’s an extreme example (Google is one of the most successful companies of all time), the fact remains that if CTXMarket.com can achieve our goals, your investment could become worth quite a bit of money.
You should never invest money you can't afford to lose. But if you can bear some risk and want to swing for the fences, we'd be honored to have you on the team. We're betting our own money (not to mention our jobs, careers and reputations) that we can make this company successful. And while we can't guarantee success, we can guarantee that we're doing everything we can to make this the best investment you ever made!
Watch the CTXMarket.com co-founders talk CTXMarket.com and about the risks and rewards of investing in a PRE-IPO startup.
JOIN US
If, after all this, you are interested in becoming a part of the world's first COMMUNITY-OWNED regional technology company, we'd LOVE to have you join us.
To get more information and buy shares in CTXMarket.com please go to our funding portal: ctx.us/invest.
To get detailed information on CTXMarket.com including our financial statements, please check out our SEC offering documents.
And if you aren't sure about investing, try joining CTXMarket.com as a user at ctxmarket.com. There's no cost or obligation, but it's a GREAT way to join the community, shop on CTXMarket.com, and see first-hand what we’re all about!
Thanks for your time and interest!
Davis and Patton Jones
Cofounders of CTXMarket.com
